Hisense 40A4Q 40" VS Hisense 43A7NF 43"

The most fundamental divide between these two sets is resolution. The Hisense 40A4Q offers 1080p Full HD at 55 ppi, while the Hisense 43A7NF delivers 4K UHD (3840 x 2160) at 104 ppi — nearly double the pixel density. In practice, on a screen just a few inches larger, that difference is clearly perceptible at normal viewing distances: the 43A7NF will render finer detail in supported content, with noticeably sharper edges and textures.

The HDR story further separates the two. The 40A4Q supports no HDR formats whatsoever, meaning it cannot render the expanded contrast and color range that modern streaming content increasingly relies on. The 43A7NF, by contrast, supports HDR10, HDR10+, Dolby Vision, and HLG — the full suite of current standards. This is a significant real-world gap: content mastered in Dolby Vision or HDR10+ will display in its intended form only on the 43A7NF. Interestingly, despite the 40A4Q claiming 1.67 billion colors versus the 43A7NF′s 1.07 billion, the 43A7NF′s 10-bit panel (vs. 8-bit) means it handles gradients and color transitions more smoothly, with far less banding — the raw color count figure is less meaningful than bit depth in practice.

Both panels share the same LED-backlit LCD technology, 60Hz refresh rate, 178° viewing angles, and anti-reflection coating. The 43A7NF adds an ambient light sensor, which the 40A4Q lacks. Overall, the 43A7NF holds a clear and decisive advantage in this group: higher resolution, full HDR support, superior bit depth, and a more adaptive display experience — making it the stronger choice for picture quality by a wide margin.

The Hisense 40A4Q offers 2 HDMI 1.4 ports, while the Hisense 43A7NF comes with 3 HDMI 2.0 ports, providing a slight edge in connectivity options and supporting a newer HDMI version for higher bandwidth. Both models support Wi-Fi, with the 40A4Q supporting Wi-Fi 4 (802.11n) and the 43A7NF offering dual Wi-Fi support, including Wi-Fi 4 (802.11n) and Wi-Fi 5 (802.11ac), which allows for faster wireless speeds on the 43A7NF.

Both products support Miracast, allowing for wireless screen mirroring, and feature a socket for a 3.5 mm audio jack. The 40A4Q has 1 USB port, while the 43A7NF provides 2 USB ports, offering more flexibility for connecting external devices. Additionally, both models have an RJ45 port for wired Ethernet connections.

In terms of Bluetooth, the 40A4Q does not support it, whereas the 43A7NF includes Bluetooth connectivity, allowing for wireless audio streaming or connection to other Bluetooth devices. Neither model includes an external memory slot, VGA connector, or DVI connector, keeping both models limited in terms of legacy connections.

Both the Hisense 40A4Q and the Hisense 43A7NF have an audio output power of 2 x 7W and support Digital Out for external audio connections. They both come with stereo speakers and lack a subwoofer, so their audio performance will be focused on standard stereo sound. Neither model includes SRS TheaterSound HD or Dolby Virtual, limiting advanced sound features for both.

In terms of audio technologies, the 40A4Q includes Dolby Audio, but it does not support Dolby Atmos. The 43A7NF, on the other hand, includes both Dolby Audio and Dolby Atmos, providing a more immersive sound experience with better audio separation and depth.

Both models feature HDMI ARC and eARC support, allowing for seamless audio transfer to compatible soundbars or home theater systems. The key difference here is the inclusion of Dolby Atmos on the 43A7NF, which offers a more advanced audio experience compared to the 40A4Q.

The Hisense 40A4Q has a width of 900 mm, height of 515 mm, and a thickness of 85 mm, with a weight of 5500 g. Its volume is 39397.5 cm³. The Hisense 43A7NF is slightly larger, with a width of 962.7 mm, height of 558.8 mm, and a thinner profile of 73.7 mm. It weighs 6895 g and has a volume of 39647.41 cm³.

Both models support VESA mounts, allowing for wall mounting. The key differences lie in their dimensions and weight, with the 43A7NF being larger and heavier compared to the 40A4Q.

While both products are designed for wall mounting, the 43A7NF's slightly thinner profile and larger size may offer a different visual impact in a room, though both are fairly close in overall volume.

The Hisense 40A4Q and Hisense 43A7NF both feature built-in smart TV capabilities and support a remote smartphone for control. However, the 43A7NF includes AirPlay, which is not available on the 40A4Q. Both models have USB recording support, a search browser, sleep timer, and child lock, ensuring similar functionality in these areas.

In terms of power consumption, the 43A7NF consumes more energy, with an operating power of 100W compared to the 40A4Q's 74W. Both TVs have the same standby power consumption of 0.5W.

Neither model offers a rechargeable remote control, and both are not compatible with Siri/Apple HomeKit. The 40A4Q stands out with a lower operating power, while the 43A7NF has the added benefit of AirPlay support.