Both the Hisense 43E7Q and the TCL 65QM9K share the same 4K (3840 x 2160) resolution, QLED LED-backlit LCD panel technology, 10-bit color depth, and 1.07 billion displayable colors. They also match on HDR support — covering HDR10, HDR10+, Dolby Vision, and HLG — and both include anti-reflection coatings, ambient light sensors, and wide 178° viewing angles in both axes. On these fundamentals, the two TVs are evenly matched.
The meaningful differences emerge in three areas. First, the TCL's Mini-LED backlight layer — absent on the Hisense — allows for finer local dimming zones, which typically translates to deeper blacks and better contrast control in HDR content. Second, and most significantly, the TCL's 144Hz refresh rate versus the Hisense's 60Hz is a major advantage for motion clarity: fast-moving sports, action films, and especially gaming benefit greatly from the higher rate, reducing blur and enabling smoother frame interpolation. Third, the Hisense's smaller 43″ panel produces a much higher pixel density of 102 ppi compared to the TCL's 68 ppi at 64.5″ — meaning individual pixels are harder to discern up close on the Hisense, which matters at shorter viewing distances.
Overall, the TCL 65QM9K holds a clear display advantage for most living-room use cases: its larger screen, Mini-LED backlighting, and especially its 144Hz panel make it the more capable performer for both cinematic HDR content and high-frame-rate sources. The Hisense 43E7Q's edge in pixel density is real but only relevant if the viewer sits unusually close, and it does not offset the TCL's broader feature set.