Both the Samsung QN77S90FAF and the Sony Bravia K-65XR80M2 share the same fundamental display DNA: OLED panels running at 4K (3840 x 2160) resolution with 10-bit color depth and 1.07 billion colors, wide 178° viewing angles in both directions, anti-reflection coatings, and ambient light sensors. At this level, both panels deliver the core OLED promise — per-pixel light control, true blacks, and exceptional contrast — so neither has a structural advantage in panel technology.
The most meaningful differentiators emerge in size, sharpness, and motion handling. The Samsung's 76.8″ screen versus the Sony's 64.5″ is a significant real-world size gap — roughly 19% more screen area — which matters for immersion in large rooms. However, the smaller Sony panel actually achieves a higher pixel density of 68 ppi versus the Samsung's 57 ppi, meaning the Sony's image will appear marginally sharper up close at the same viewing distance. On motion, the Samsung's 144Hz refresh rate edges out the Sony's 120Hz, which is relevant for high-frame-rate gaming and very fluid motion — though the gap is modest for everyday TV viewing.
The HDR ecosystem split is the sharpest decision point: the Samsung supports HDR10+ but not Dolby Vision, while the Sony supports Dolby Vision but not HDR10+. In practice, Dolby Vision has broader adoption across streaming platforms (Netflix, Disney+, Apple TV+), giving the Sony a slight edge in HDR content compatibility for most users. Taken together, the Samsung holds the advantage in raw screen size and refresh rate, making it the stronger choice for large-room home theater setups and gaming. The Sony counters with superior pixel density and better HDR format coverage, suiting viewers who prioritize image precision and streaming versatility — and who are working within a tighter space.